World cup unity – a tonic for organisational change?

If national pride is measured in flag visibility, South Africa has surely blasted off the scales of the national pride barometer. The 2010 FIFA World Cup has been nothing less than a momentous success, and while some are concerned the current groundswell of patriotism will fizzle out into a listless hangover come the end of the tournament, there is much hope that the country, organisations and businesses can continue to leverage off it for years to come.

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